As part of a social media marketing internship at Amerisewn, I designed and photographed the “Work Force Campaign” for Instagram, highlighting the skilled and diverse team behind the company’s cut-and-sew production. Working directly under then-marketing lead Layne Mayer (now CEO), I developed a visual strategy that showcased the human side of Amerisewn’s manufacturing process—emphasizing craftsmanship, longevity, and pride in domestic production. The campaign aimed to strengthen Amerisewn’s brand identity by putting its workforce front and center.